Poprex
Poprex is an app that brings together all nearby cinemas to simplify your search, giving users the option of filtering their expectations (distance, languages or snacks).
01
Statment
Problem
These days, we spend a lot of time looking for movie schedules on the internet or via Google Maps, without knowing the other availabilities in other places. This does not always leave room for smaller infrastructures, due to referencing for example.
Solution
The idea is therefore to bring an app that brings together all the cinemas in the surrounding area, to give the user more choice.
02
Branding
In a dynamic spirit, I chose the shape of a popcorn so that this symbol is easily visible on any type of medium (app, cinema ticket, pattern, etc.). The name Poprex lends lightness to the name and coherence to the shape.
As for the choice of night blue color, given that movie posters already have a significant visual impact with their colors, the idea was not to disturb the eye during the search, while bringing a color that stands out from what we are used to seeing (black or white background).
03
UX/UI
After an analysis of existing cinemas, I concluded that it is important that the research and purchase steps are both fun and simple when navigating.
So my goal was to create an application providing access to all the information about cinemas. This application would allow filtering the results according to the category of film, time, position on the map, language, and subtitles.
Another interesting advantage would be to allow users to pre-book their snacks to save time on site, following a Pick-up principle.
